A full brand identity system for 8 News Now, KLAS-TV's CBS affiliate in Las Vegas — built to work everywhere the station shows up: on air, on the cable guide, and on the page.

The mark pairs the station's "8" with the CBS eye, anchored to a bold NEWSNOW wordmark — flexible enough to stack vertically for an app icon, run horizontally for a full-width bug, or pair with the Cox Cable channel tag for guide listings.

The system extended into a full set of brand collateral — business cards, letterhead, and a pair of on-air color treatments in the station's signature blue and a warm amber alternate — giving every touchpoint the same confident identity.