Before Sunrise is an image campaign for FOX30 Action News Jax, built around the quiet hours before the city wakes up — the skyline still lit, the river still, the work of the morning newsroom already underway.

Written and directed to lead with mood over message, the spot positions the station as the one already up and watching before anyone else is, setting the tone for the morning broadcast that follows.

Edited and finished with a broadcast-ready motion graphics pass, the spot anchors a full on-air campaign that was then cut down across digital ads and social assets.