A broadcast and digital campaign for CBS KLASTV — 8 News Now in Las Vegas — built around one clear promise: your local news, anytime, anywhere.

The Hyperlocal campaign positions the station as the definitive source for hyperlocal coverage, bridging traditional broadcast with digital reach and giving audiences a compelling reason to stay connected around the clock. In a media landscape flooded with national voices, this campaign stakes a claim on the local.

The creative direction leans into the energy of Las Vegas — fast, confident, and always on. Motion graphics were designed to feel immediate and credible, while the visual system unified on-air graphics, digital ads, and social content into a single cohesive identity that worked across every platform simultaneously.