An on-air campaign built around talent Luis Estrada, designed to put a face and a personality behind the broadcast — establishing his presence on-screen before extending it into digital ads and social cuts.

The piece pairs on-location footage with a clean motion graphics package, giving the campaign a consistent, recognizable identity across the on-air spot and every platform it was cut down for.

Editing and motion design were built to move fast without losing polish — sharp transitions, confident pacing, and graphics that reinforce the talent's name and presence at every turn.