The Product
This application aims to reward those employees who practice some physical exercise or sport with recognition points based on the number of calories burned or distance traveled. These points will be sent to the NBCUniversal THX app, where they can be shared or used as a reward.
The Goal
Sport is a great tool that brings essential benefits to those who practice it. For this reason, the main goal of this application is to promote to employees a healthy lifestyle, encouraging and rewarding when they are practicing a sport, individually or in groups.
Responsabilities
Plan and conduct user research. Interpret data and qualitive feedback. Create user stories, personas, and storyboards. Determine information architecture and create sitemaps. Create wireframes HI-FI and prototypes. Conduct usability testing.
Summary
I interviewed six people from the NBC-Telemundo station group. These potential users are between the ages of 20 - 52. These users would like to be rewarded or motivated by the company to exercise. The information collected took three weeks to understand the possible incentives based on their needs.
Survey Findings
Motivation to Do Exercises
Pain Points
No Motivation
Stress
No time.
Personas
Stay healthy. Exercise more times a week. Reduce stress. A good balance between work and personal life.
Exercise without motivation. No rewards in apps. Lack of automation in apps. No exercise culture at work.
Michael is a Marketing Account Executive who likes to travel and go shopping. He exercises three days a week to stay healthy and reduces stress. He is always looking for motivation to exercise and wants to run in a group.
User Journey Map
| ACTION | WEBSITE / LOGIN | DATA | TRANSFER POINTS TO THX | WHERE TO SEND POINTS | OPTIONS |
|---|---|---|---|---|---|
| TASK LIST | Type link in browser. Type user name and password. | Read all the data obtained from the exercise performed. | Click transfer points button. | Select Send or Earned points. Click send button. | Select tips, couching or diet. |
| FEELING ADJECTIVE | Curiosity. | Exited. Confused. | Exited. | Exited. | Exited. |
| IMPROVEMENT OPORTUNITIES | Link SSO number. | Keep inoformation simple. Language option. | Standout button. Language option. | Clear call to action. Language option. | Friendly navigation. |
Problem Statement
Michael is a News Photographer at NBCUniversal who likes to exercise because he wants to stay healthy, reduce stress, and be motivated.
If / Then Statement
If Michael gets points every time he does exercise then he will be motivated, stay healthy and reduce stress.
Goal Statement
Our NBCalories app will let users do exercise which will affect people WHO like to be motivated and stay healthy and reduce stress by A reward points program. We will measure effectiveness by TRACKING users' behaviors THROUGH THE website.
Personas
Socialize. Increase exercise time. Reduce stress. Reduce your risk of heart diseases.
Lack of motivation. Don't see results. Lack of automation in apps. No instructor. Too much data.
Fabiola is an Account Executive who loves sports, especially soccer. She runs 3 miles every morning before going to work and would love advice on improving her run timing. Receiving an incentive per mile she runs would be a great motivation.
User Journey Map
| ACTION | OPEN APP | EXERCISE | DATA | TRANSFER POINTS TO THX | WHERE TO SEND POINTS |
|---|---|---|---|---|---|
| TASK LIST | Find icon | Select a type of exercise. | Read all the data obtained from the exercise performed. | Click transfer points button. | Select Send or Earned points. Click send button. |
| FEELING ADJECTIVE | Curiosity. | Exited. Confused. | Exited. Confused. | Exited. | Exited. |
| IMPROVEMENT OPORTUNITIES | Link SSO number. | Keep inoformation simple. Language option. | Keep inoformation simple. Language option. | Standout button. Language option. | Clear call to action. Language option. |
Problem Statement
Fabiola is a Marketing Account Executive at NBCUniversal who likes to exercise because she wants to stay healthy, socializes, be motivated, and increase exercise time.
If / Then Statement
If Fabiola gets points every time she runs then she will be motivated, stay healthy, and increases her exercise time.
Goal Statement
Our NBCalories app will let users do exercise, which will affect people WHO like to be motivated and stay healthy, reduce stress, and improve their lifestyle by A reward points program. We will measure effectiveness by TRACKING users' behaviors THROUGH THE website.
Paper Wireframe
After gathering the information and making the app map, it was time to focus on the experience itself by developing the paper wireframes. The main objective was to test some options for the community experience in this phase.
Digital Wireframe
This digital wireframe was worked several times before come to this because I was always considering new features, new paths, new categories that could turn the user experience more pleasant as well as comply with the problem statement.
Usability Study
I conducted usability tests on five (5) people for two rounds of testing to evaluate the ease with which users could navigate through the tasks and identify any barriers that might prevent users from completing tasks associated with the user flow.
Participants needed a few seconds before starting the exercise.
Participants are confused about how to go to select music provider.
Participants are confused about how to redeem points.
Participants feel content they can track their activities on mobile and web.
Participants are happy they can share or earn points.
Participants require more activities or exercises in the menu.
Mockups
I maintained consistency throughout the app screens so that the users wouldn't have to wonder whether different words, situations, or actions mean the same thing. The design eliminates error-prone conditions and presents users with a simple navigation option. The web and mobile apps can cater to both inexperienced and experienced users without having to worry about any complex situations or too many functions happening simultaneously.
View the mobile high-fidelity prototype
Iconography
Typography
Color
Logo
Usability Considerations
Skill Levels
Partisipants inquired about setting skill level during the account set up page.
Language
It is a crucial factor in reducing bounce rate and achieving customer satisfaction.
Elements
Kept the design clutter-free by keeping only necessary and relevant elements.
Impact
Users found this application to be very motivating, not only to earn points, but also to promote exercise and maintain good health. Along with this, participants see this app as a way to maintain goals.
Quote from one of the research participants: "IF BY DOING EXERCISES I AM AWARDED WITH POINTS, I WILL DOUBLE THE HOURS OF TRAINING, FOR SURE."
What I Learned
Small changes in design can make a huge impact on the whole user experience. I realised that there's nothing like too many iterations because the more you iterate the more chances of the best solution. I came across some micro-challenges, which made the whole project even more interesting. I learned how to resolve those challenges without compromising on the major design solution.
Next Steps
It is a project for a certification program, where I have learned a lot. However, I will pitch this idea to NBCUniversal corporate to develop this app. If I'm allowed to work on this project, I would:
Conduct another round of usability studies to determine if the current solution effectively addresses user pain points.
Develop the app in different language. It is a crucial factor in reducing bounce rate and achieving customer satisfaction.
Implement the application for smart watches.
Thank you.